Legal

Privacy Policy

How Pagewright handles information when you visit this site or get in touch.

Last updated:

1. Who we are

Pagewright ("we", "us") is operated by James Fraser, sole trader, with operations in the United Kingdom and Japan.

For privacy questions, email hello@pagewright.co.uk or contact +81 80 4768 3956 by phone or WhatsApp.

2. What data we collect

  • Enquiries: your name and email address, plus an optional business name, service interest and message. If you contact us by email, phone or WhatsApp, we also receive the information you choose to provide through that service.
  • Security: the contact form sends a security token and network information needed to check the submission for automated abuse.
  • Site operation: hosting and security services may create technical request logs.
  • Analytics: only after you accept analytics cookies, Google Analytics receives page-use information such as pages viewed and browser, device, approximate location and referral information. Contact-form field values are not sent to analytics by this site.

Leak Check. When you use the Leak Check we record your answers without your name, email, web address or IP address, to publish anonymous benchmark figures. If you ask us to check your website, we fetch your homepage, measure its speed using Google PageSpeed Insights, and open it in an automated browser (Cloudflare Browser Rendering) to take a phone-sized screenshot and run the same checks a customer's phone would. If you request a report, we email you a link to a private report page within a few minutes. If you request a report or book a Leak Fix Sprint, we store your name, email address, any business name, website and phone number you give us, your answers and results, and a one-way hash of your IP address to prevent abuse. We use these to send what you asked for and to reply to you. If you tick the box for tips, we send up to four short emails about fixing your leaks. Every one has an unsubscribe link, and we keep a record of that consent. Emails are sent through Resend, and data is stored with Cloudflare. We keep report and Sprint requests for 12 months.

If you sign up for the benchmark report, we keep your email address for that notification. Personalised outreach links record the link reference, town, trade, market and opening time for up to 12 months.

3. Business outreach

Pagewright contacts small businesses whose websites could bring in more enquiries. This section explains what that involves.

Where the information comes from. Only public business sources: the business's own website, its Google Business Profile, trade directories such as TrustATrader, and the Companies House register. If you ask, we'll tell you exactly where we found your details.

What we record. The business name, website, town and trade; business contact details published on the website or profile (for example an info@ address or a business phone number); public Companies House details such as company number, status and directors' names; and the results of an automated check of the public homepage, including a phone-sized screenshot, load time and technical checks such as HTTPS and email-security (DMARC) records. From Google Maps we keep only the place ID, as Google's terms require.

Why, and on what basis. We rely on legitimate interests: offering a relevant service to a business, using information that business has made public, with an easy way to say no. We don't use this information for anything else and we don't sell or share it.

How we get in touch.

  • Email only to limited companies and LLPs, at a business address, sent one-to-one by James. Never bulk mail.
  • Sole traders and partnerships: by post, or by phone after checking the number against the Telephone Preference Service (TPS/CTPS). We don't email them unless they've asked us to.
  • Businesses in Japan: every email names Pagewright, gives our postal address and says how to stop further emails, in line with Japan's Act on Regulation of Transmission of Specified Electronic Mail.
  • At most three messages in total. If you don't reply, we stop.

Report pages. We may prepare a private page showing the results for your website, at an unguessable link on nightly.pagewright.co.uk that is only sent to you and isn't indexed by search engines. When the page is opened we record the time and how many times it's been opened, so James knows whether to follow up. We don't record who opened it or their IP address. We delete the page on request.

Tools we use. Records are stored with Cloudflare and in Pagewright's private Claude workspace (Anthropic); report pages are served by Cloudflare. Email is sent from Google Workspace (Gmail). Google Maps Platform and the Companies House API are used for lookups. We use Anthropic's Claude to help analyse the checks and draft messages; James reviews every message before it's sent.

Saying no. Reply "no thanks" (or 「配信停止」), or email hello@pagewright.co.uk. We'll stop straight away, delete your record and report page, and keep only your business name and web address on a do-not-contact list so you're never contacted again.

How long we keep it. Outreach records are deleted 12 months after our last contact with you, unless you become a client. The do-not-contact list is kept for as long as we do outreach.

4. How we use information

  • To receive, assess and reply to enquiries, arrange an introductory call and prepare a quote.
  • To protect the form and site from automated abuse.
  • To understand general site use after analytics consent has been given.
  • To maintain correspondence and business records connected with work or a requested quote.

5. Analytics and cookie choices

On a first visit, Google Analytics is not loaded until you choose Accept all. Choosing Reject non-essential keeps it disabled. Your choice is stored in your browser and applied again when you reload or return.

You can reopen Cookie settings at any time. Withdrawing consent disables further Google Analytics collection by this site, removes its script and attempts to clear its first-party analytics cookies. Changing your choice cannot recall information already sent while analytics was accepted.

6. Services that receive information

We do not sell enquiry information. The current site uses:

  • Lovable for the website hosting platform and email connector.
  • Cloudflare for site delivery, network security and Turnstile form-abuse checks.
  • Resend to deliver the enquiry to Pagewright and send an acknowledgement to the email address provided.
  • Google Fonts to load the site’s typefaces; your browser connects to Google when requesting these font files.
  • Google Analytics for site measurement only after analytics consent.
  • WhatsApp if you choose that contact method; your use is subject to WhatsApp's own service and privacy terms.
  • Stripe to take payments and manage subscriptions. Stripe receives your name, email, billing details and card details; Pagewright never sees full card numbers.
  • Google Workspace for business email.
  • Anthropic (Claude) to help analyse website checks and draft messages, which James reviews before sending.
  • Google Maps Platform and Companies House for public business lookups (see Business outreach).

The Leak Check offers a benchmark-report notification sign-up and optional follow-up tips, as described above.

7. Retention

As you type, the form saves an unfinished draft in this browser so you can return to it. It may include your name, email, business, service choice and message. The saved draft is removed after a successful submission or when you clear this site’s browser data; it has no automatic expiry. On a shared device, clear the site data if you leave an enquiry unfinished.

The website does not save contact-form submissions to its own customer database; it sends them by email. Enquiry correspondence may remain in Pagewright's email and business records. The site code does not enforce a fixed deletion period for those records or for provider logs.

You can ask about information connected with your enquiry, or request deletion where applicable, using the contact details below.

If you become a client, we keep invoices and payment records for six years, as UK tax rules require. We keep your project correspondence and website check history for as long as you're a client and for 12 months afterwards.

8. Your choices and questions

You may ask what personal information Pagewright holds about you and request correction or deletion where applicable. Email hello@pagewright.co.uk. You may also raise a concern with the UK Information Commissioner's Office.

9. Processing locations

Pagewright operates in the United Kingdom and Japan. The external services named above may also process information in other countries under their own published terms. This policy does not make a blanket claim about every provider's transfer arrangements.

10. Changes to this policy

We update this page when the site's data handling or this explanation materially changes. The date above records this revision; it is not generated automatically.