Free leak check · 60 secondsLandscaper & gardener
How much of a landscaper's ad budget leaks away?
Garden work is visual and seasonal. People want to see what you've built and know you cover their area before spring bookings fill up.
Time to weed your ad budget.
Typical Google click£4.04
Typical Facebook click£1.03
Typical enquiry rate (Google)6.4%
Estimates from trade benchmarks; your ad account shows your real figures.
Leaking
Answer to see your leak
2 of 11
Where do you advertise?
Searches landscapers often pay for by mistake
Add these as negative keywords so you stop paying for people who were never going to book.
- landscaping jobs
- garden design course
- diy patio
- free garden waste collection
- landscaping apprenticeship
A common leak
No list of areas covered. Someone in the next town over can't tell whether you'll come to them, so they don't ask.
Our work in this tradeMLG Garden WorksA WordPress website and local search setup for a landscaping company in Stevenage, working across Hertfordshire, Bedfordshire and Buckinghamshire.Read the case study- Should I advertise all year?
- Many landscapers raise budgets from late winter into spring and lower them in winter. A schedule like that stops spend when people aren't booking.
- What photos work best?
- Finished gardens you built, shot in good light, with the town named.